ADIDAS CELEBRATING ITS PARTNERSHIP WITH THE BEIJING 2008 OLYMPIC GAMES
March 21, 2005
It was the evening of March 23rd, rarely heard waves of applauses were pouring out of the banquet hall on the second floor of the Kerry Center in Beijing. A grand gala evening by adidas was going on to celebrate its being a partner of the Beijing 2008 Olympic Games. With the theme to “Drum Up”, the layout of the banquet featured drums as the main element. Exceptional drum performances were arranged to express adidas’s expectation and support for the Beijing 2008 Olympic Games, in the Chinese culture, drums embody the pioneering spirit. A number of VIPs showed up to this especially creative celebration banquet, also present were many famous sports figures both from home and overseas. The famous guests included Nadia Comaneci, Ian Thorpe and Sang Lan. Together they gave their blessings for the successful cooperation of adidas and the Beijing 2008 Olympics.
Herbert Hainer, CEO and Chairman of the Executive Board, adidas-Salomon AG, came in person to deliver an address for the Beijing banquet. He also extended his best wishes to the 2008 Beijing Olympics. Afterwards, Christophe Bezu, CEO of adidas Region Asia Pacific, emceed the toasting ceremony with a “Zun”, a kind of drinking vessel that is indigenous to China.
During the banquet, Nadia Comaneci, “the Queen of Gymnastics” and also the first player to receive a full 10 points in the history of Olympics accepted a special interview by Sang Lan, a famous Chinese gymnast. They both wished the Beijing 2008 Olympic Games much success, in the hopes that it’s the best ever. Furthermore, Sang Lan made an appointment with Nadia to give her another interview in Beijing 2008 and to witness together more miracles from the anticipated big event. Besides, the big name in the swimming circle, Ian Thorpe from Australia, expressed his congratulations to adidas’s joining in the Beijing 2008 Olympic Games. He’s seemed very interested in the Chinese drum culture. He not only took many pictures in front of the huge drum that adidas made specially for the banquet, but also enjoyed quite striking a big drum together with Madam Sandrine Zerbib, Head of adidas, Greater China. In this traditional Chinese way, they celebrated the cooperation between adidas and the Beijing 2008 Olympic Games.
At the end of the banquet, all the honorable guests knocked the drums in their hands following the lead of the drum artists. Earsplitting drumbeats sent out the collective aspirations and blessings to the Beijing 2008 Olympics by all those attending. It seemed everyone there felt the glow of the Olympic flame.
Adidas has provided support to Olympic Games since 1928 and the year 2008 will be the 80th anniversary for adidas being a partner of the Olympics. adidas believes that this will symbolize a milestone in the history of the cooperation by both sides. The untiring efforts from adidas’s ever renewing sports technologies, in 2008 Beijing will undoubtedly be a place for miracles!
Source of this article
SinoFile.net
Date of this item added
2005-03-23
March 21, 2005
It was the evening of March 23rd, rarely heard waves of applauses were pouring out of the banquet hall on the second floor of the Kerry Center in Beijing. A grand gala evening by adidas was going on to celebrate its being a partner of the Beijing 2008 Olympic Games. With the theme to “Drum Up”, the layout of the banquet featured drums as the main element. Exceptional drum performances were arranged to express adidas’s expectation and support for the Beijing 2008 Olympic Games, in the Chinese culture, drums embody the pioneering spirit. A number of VIPs showed up to this especially creative celebration banquet, also present were many famous sports figures both from home and overseas. The famous guests included Nadia Comaneci, Ian Thorpe and Sang Lan. Together they gave their blessings for the successful cooperation of adidas and the Beijing 2008 Olympics.
Herbert Hainer, CEO and Chairman of the Executive Board, adidas-Salomon AG, came in person to deliver an address for the Beijing banquet. He also extended his best wishes to the 2008 Beijing Olympics. Afterwards, Christophe Bezu, CEO of adidas Region Asia Pacific, emceed the toasting ceremony with a “Zun”, a kind of drinking vessel that is indigenous to China.
During the banquet, Nadia Comaneci, “the Queen of Gymnastics” and also the first player to receive a full 10 points in the history of Olympics accepted a special interview by Sang Lan, a famous Chinese gymnast. They both wished the Beijing 2008 Olympic Games much success, in the hopes that it’s the best ever. Furthermore, Sang Lan made an appointment with Nadia to give her another interview in Beijing 2008 and to witness together more miracles from the anticipated big event. Besides, the big name in the swimming circle, Ian Thorpe from Australia, expressed his congratulations to adidas’s joining in the Beijing 2008 Olympic Games. He’s seemed very interested in the Chinese drum culture. He not only took many pictures in front of the huge drum that adidas made specially for the banquet, but also enjoyed quite striking a big drum together with Madam Sandrine Zerbib, Head of adidas, Greater China. In this traditional Chinese way, they celebrated the cooperation between adidas and the Beijing 2008 Olympic Games.
At the end of the banquet, all the honorable guests knocked the drums in their hands following the lead of the drum artists. Earsplitting drumbeats sent out the collective aspirations and blessings to the Beijing 2008 Olympics by all those attending. It seemed everyone there felt the glow of the Olympic flame.
Adidas has provided support to Olympic Games since 1928 and the year 2008 will be the 80th anniversary for adidas being a partner of the Olympics. adidas believes that this will symbolize a milestone in the history of the cooperation by both sides. The untiring efforts from adidas’s ever renewing sports technologies, in 2008 Beijing will undoubtedly be a place for miracles!
Source of this article
SinoFile.net
Date of this item added
2005-03-23
