美利达冠名赞助意大利Lampre车队
明年起跨入公路车一级世界大赛
美利达公司宣布将首开国内自行车业的先例，以共同冠名的方式赞助知名的意大利Lampre车队，正式跨入公路车一级世界大赛的行列。美利达赞助Lampre车队的正式生效日期为明年(2013)年1月1日，为期三年，车队名称为：Team
Lampre-MERIDA，中文取名为：蓝波．美利达队。所以明年起，环法赛等第一级的公路车大赛就可以看到选手骑着来自台湾的Merida美利达自行车展露头角。
事实上打从2004年开始，美利达与福斯汽车共同赞助成立的职业登山车队MULTIVAN MERIDA BIKING
TEAM就曾连续多年蝉联团队世界第一，成为历年来最成功的登山车队伍之一。现在，在市场期盼许久之后，美利达正式跨入赞助世界一级公路车队的行列，明年起将为Team
Lampre-MERIDA（蓝波．美利达队）提供所有的比赛用车，向世人展现打造一流公路车的实力。
为了一级职业车队的需求，美利达已经在2013产品线中备妥了一款刚性、超轻量、操控性顶尖的全新公路车战驹SCULTURA
SL(斯特拉SL)。明年初将进一步推出车队time
trial计时赛专用车，此外，还有Paris-Roubaix等春季古典赛专用、冲刺专用、逃脱专用等更多量身打造的专业车款也将会陆续出炉。
Lampre车队是一支知名的意大利公路车劲旅，今年(2012)
世界三大赛之一的Girod’Italia(环意大利赛)团队总冠军就是Lampre车队，阵中高手云集，例如Michele
Scarponi是去年(2011)环意大利赛的递补总冠军，Alessandro Petacchi则是2010年环法赛的绿衫王得主。
美利达自行车全球营销副总经理郑文祥表示：欧美一级职业车队非常讲究专业的竞赛器材供应，这次美利达能够顺利与世界一流车队Lampre合作，对美利达或对台湾而言实属意义重大，代表我们的造车工艺再度获得世界顶尖选手的认同。值得一提的是，美利达在8月份才刚拿下台湾精品”双金质奖”的殊荣，这次再以后发先至的姿态，成为国内自行车业第一家冠名赞助世界一级职业公路车队的企业，充份展现了发展全方位国际品牌的强烈企图心。
为了Lampre车队，美利达已经在2013产品线中备妥了刚性、超轻量、操控性一流的全新公路车战驹
SCULTURA
SL(斯特拉SL，颜色涂装明年初公布)，明年初开始将进一步陆续推出车队TT计时赛专用、春季
古典赛专用等等更多量身打造的专业车款。
Merida Europe GmbH is pleased to announce its commitment to the UCI
WorldTour as per January 1st 2013. With the UCI ProTeamLampre a both likeable
and successfully established team has agreed to be supplied with MERIDA’s
high-end equipment for the next three seasons and to compete under the official
name “Team Lampre-MERIDA”. With the MULTIVAN MERIDA BIKING TEAM, Taiwan’s
second-largest bicycle manufacturer has been supporting one of the world’s most
successful mountain bike racing teams since 2004; entering the UCI WorldTour
thus was a long-awaited and logical next step in order to get the best showcase
possible for the brand’s premium road products as well.As per 2013, the new Team
Lampre-MERIDA will be competing on state-of-the-art equipment: The SCULTURA SL
is setting benchmarks in terms of stiffness, agility and vertical compliance,
thus making sure that the Team Lampre-MERIDA can participate not only at the big
races such as the Girod’Italia, the Vuelta a Espana and the Tour de France with
legitimate aspirations. On top of that, early in 2013 a time trial bike that has
been developed from scratch to meet the demands of time trialling with the
world’s elite is going to be presented. More team bikes tailor-made to suit the
needs for cobble-stone classics such as Paris-Roubaix or particularly
aerodynamic models for long escapes and building a lead-out train for a sprinter
are going to be presented throughout the next year.MERIDA is the private brand
of Merida Industry Co., Ltd, Taiwan’s second-largest bicycle manufacturer. The
company had been founded in 1972 by Ike D.H. Tseng in Yuanlin, Taiwan. After the
founder’s death in January 2012, his son Michael Tseng took over. At its three
production facilities in Yuanlin, Shenzen and Shandong (the latter two based in
the People’s Republic of China), about 3500 employees produce about 2.5 million
bicycles per year that are being distributed in 70 countries around the world.
MERIDA’s world-wide workforce sums up to about 52.000 people. Ever since 2004,
MERIDA has been participating in international competitions with great success
with the “MULTIVAN MERIDA BIKING TEAM”, a team that has Olympic and World
champions in its line-up with riders such as Gunn-Rita DahleFlesja, Ralph Näf
and José Hermida.
SCULTURA
