After a brief period unofficially managing the New York Dolls, Englishman Malcolm McLaren returned to London in May 1975, inspired by the new scene he had witnessed at CBGB. The Kings Road clothing store he co-owned, recently renamed Sex, was building a reputation with its outrageous "anti-fashion".[137] Among those who frequented the shop were members of a band called The Strand, which McLaren had also been managing. In August, the group was seeking a new lead singer. Another Sex habitué, Johnny Rotten, auditioned for and won the job. Adopting a new name, the group played its first gig as the Sex Pistols on November 6, 1975, at St. Martin's School of Art[138] and soon attracted a small but ardent following.[139]In February 1976, the band received its first significant press coverage; guitarist Steve Jones declared that the Sex Pistols were not so much into music as they were "chaos".[140] The band often provoked its crowds into near-riots. Rotten announced to one audience, "Bet you don't hate us as much as we hate you!"[141] McLaren envisioned the Sex Pistols as central players in a new youth movement, "hard and tough".[142] As described by critic Jon Savage, the band members "embodied an attitude into which McLaren fed a new set of references: late-sixties radical politics, sexual fetish material, pop history,...youth sociology".[143]
Bernard Rhodes, a sometime associate of McLaren's and friend of the Sex Pistols', was similarly aiming to make stars of the band London SS. Early in 1976, London SS broke up before ever performing publicly, spinning off two new bands: The Damned and The Clash, which was joined by Joe Strummer, former lead singer of The 101'ers.[144] On June 4, 1976, the Sex Pistols played Manchester's Lesser Free Trade Hall in what came to be regarded as one of the most influential rock shows ever. Among the approximately forty audience members were the two locals who organized the gig—they had formed the Buzzcocks after seeing the Sex Pistols in February. Others in the small crowd went on to formJoy Division, The Fall, and—in the 1980s—The Smiths.[145]
In July, the Ramones crossed the Atlantic for two London shows that helped spark the nascent UK punk scene and affected its musical style—"instantly nearly every band speeded up".[146] On July 4, they played with the Flamin' Groovies and The Stranglers before a crowd of 2,000 at the Roundhouse.[147] That same night, The Clash debuted, opening for the Sex Pistols in Sheffield. On July 5, members of both bands attended a Ramones club gig.[148] The following night, The Damned played their first show, as a Pistols opening act in London. In critic Kurt Loder's description, the Sex Pistols purveyed a "calculated, arty nihilism, [while] the Clash were unabashed idealists, proponents of a radical left-wing social critique of a sort that reached back at least to ... Woody Guthrie in the 1940s".[149] The Damned built a reputation as "punk's party boys".[150] This London scene's first fanzineappeared a week later. Its title, Sniffin' Glue, derived from a Ramones song. Its subtitle affirmed the connection with what was happening in New York: "+ Other Rock 'n' Roll Habits for Punks!"[151]