Among the steps we took included having prominent faculty and administrators in the MBA and EMBA programs solicit participation after completing the case themselves. We also sent the emails at a time when the school’s alumni office was on a break from sending emails; hence the alumni were less likely to be suffering from over-contact by the school. We engaged an independent web design expert that reviewed our in-house IT department aided web design to ensure a user-friendly interface to encourage responses. Finally, we tested the case on recent MBA alumni (classes that were excluded from the study) to ensure that the web screens were user-friendly.