Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of superstar and new mom Fergie, Unilever aims to inspire people to help create a brighter future for children by launching on Universal Children’s Day and making donations to help two million children. In following up its pioneering Unilever Sustainable Living Plan, the consumer goods company wants to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet. Project Sunlight, which follows the sun by launching first at dawn in Indonesia, then India, the U.K., and Brazil before culminating in the U.S., is designed to appeal to people everywhere, and in particular parents, encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.
To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping two million children through its ongoing partnerships. This funding will give:
School meals to one million children through the World Food Programme, which provides strong incentive to send kids to school rather to work in the fields
Clean, safe drinking water for up to 500,000 children in emergency response programs through Save the Children
Improved hygiene through UNICEF, which will give 500,000 children across 3,500 schools in India a healthier start in life by providing hand washing facilities and promoting group hand washing programs.
Additionally, this holiday season in the U.S., Unilever is partnering with Feeding America to donate an additional two million meals to help the 1 in 5 children who face food insecurity every day in America.
“Becoming a mom has naturally affected how I look at the future and the possibilities it holds for my son,” said Fergie. “Suddenly, every act, every event has more meaning. He makes me want to be better, do better and make the world a better place – for him and for children everywhere. That’s why it is important for me to be a part of the global launch of Unilever Project Sunlight.”
To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping two million children through its ongoing partnerships. This funding will give:
School meals to one million children through the World Food Programme, which provides strong incentive to send kids to school rather to work in the fields
Clean, safe drinking water for up to 500,000 children in emergency response programs through Save the Children
Improved hygiene through UNICEF, which will give 500,000 children across 3,500 schools in India a healthier start in life by providing hand washing facilities and promoting group hand washing programs.
Additionally, this holiday season in the U.S., Unilever is partnering with Feeding America to donate an additional two million meals to help the 1 in 5 children who face food insecurity every day in America.
“Becoming a mom has naturally affected how I look at the future and the possibilities it holds for my son,” said Fergie. “Suddenly, every act, every event has more meaning. He makes me want to be better, do better and make the world a better place – for him and for children everywhere. That’s why it is important for me to be a part of the global launch of Unilever Project Sunlight.”
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