Why Scarlett Johansson's ad was banned from the Super Bowl
Date January 29, 2014 - 12:04PM
Neha Prakash
The do-it-yourself soft drink maker SodaStream takes on Coke and Pepsi in its latest ad featuring spokesperson Scarlett Johansson. But the ad won't be seen by anyone during this year's Super Bowl broadcast — and it's not because ScarJo gets too sexy in it.
Fox allegedly killed the ad because it was "afraid of Coke and Pepsi", SodaStream CEO Daniel Birnbaum told USA Today.
“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American.”
Ironically, in the ad, Johansson wonders how to get the video to go viral. Her idea is to don a provocative black dress and seductively sip fizzy water. Turns out, the company simply needed to get itself banned from the Super Bowl ad line-up. The ad has accrued more than 1.9 million views since its release on YouTube on Monday.

其实理由很简单，就是在影片末尾的时候，斯嘉丽说了一句“Sorry, Coke and Pepsi”。
而可口可乐和百事可乐是超级碗最大的赞助商之二。
小斯代言的这个气泡水机，顾客购买后可以自己在家制作各种口味的碳酸饮料，这是对传统的制造成品碳酸饮料产业的冲击…何况广告里再对竞争对手这么指名道姓来一句…所以就被禁了。
不过尽管超级碗被禁，气泡水广告已经有很多人看过了~

斯嘉丽不在是oxfam的大使了？

公开信写得太好了，我最爱她这种不卑不亢据理力争的态度！

@NateNaylor
BDS movement
BDS运动，也就是“抵制、孤立、制裁”(Boycott, Divestment, Sanctions)运动，指对以色列进行全盘经济抵制，迫使它实现和平。