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Traditional fantasy TV drama has eyes on international market
传统奇幻电视剧着眼国际市场
Promotional material for The Journey of Flower starring Wallace Huo Photo: Courtesy of Ciwen Media
《花千骨》主演霍建华宣传画，图片：慈文传媒
Two versions of a three-minute short trailer for The Journey of Flower, one in Chinese and the other dubbed in English, were released online in August, receiving more than 280 million views on Weibo and becoming one of the hottest topics on social media. Not long after that, a series of fan-made trailers appeared online, dubbed in different languages. Many people were left wondering why this traditional costume drama had bothered releasing an official English language trailer. Was it some kind of joke?
《花千骨》于八月发布了中文和英文两个版本的三分钟短预告片，在微博上阅读量达2亿8千万，成为时下热门话题。不久之后，很多不同语言版本的饭制预告片出现在网上。很多人觉得很奇怪，为什么这种传统的古装戏要费心发布官方英文预告片。是某种玩笑吗？
On Wednesday, with release of the 15-minute full-length trailer in Cannes, France, the creative team of The Journey of Flowerrevealed their ambition to tap overseas markets, while also demonstrating their confidence that the show will appeal to audiences both at home and abroad.
周三，在法国戛纳，伴随着15分钟全长预告片的发布，《花千骨》制作团队展示了他们开拓海外市场的野心，，同时也展示了他们对该电视剧将吸引国内外观众的信心。
"I am confident that this drama is of international quality and that it will attract attention in both China and Western countries," Tang Lijun, the producer of the TV drama, told the Global Times.
“我相信，这是部有国际品质的电视剧，它会引起中国和西方国家的共同关注，“唐丽君，电视剧的制片人，对环球时报说道。
Traditional fantasy TV drama has eyes on international market
传统奇幻电视剧着眼国际市场
Promotional material for The Journey of Flower starring Wallace Huo Photo: Courtesy of Ciwen Media
《花千骨》主演霍建华宣传画，图片：慈文传媒
Two versions of a three-minute short trailer for The Journey of Flower, one in Chinese and the other dubbed in English, were released online in August, receiving more than 280 million views on Weibo and becoming one of the hottest topics on social media. Not long after that, a series of fan-made trailers appeared online, dubbed in different languages. Many people were left wondering why this traditional costume drama had bothered releasing an official English language trailer. Was it some kind of joke?
《花千骨》于八月发布了中文和英文两个版本的三分钟短预告片，在微博上阅读量达2亿8千万，成为时下热门话题。不久之后，很多不同语言版本的饭制预告片出现在网上。很多人觉得很奇怪，为什么这种传统的古装戏要费心发布官方英文预告片。是某种玩笑吗？
On Wednesday, with release of the 15-minute full-length trailer in Cannes, France, the creative team of The Journey of Flowerrevealed their ambition to tap overseas markets, while also demonstrating their confidence that the show will appeal to audiences both at home and abroad.
周三，在法国戛纳，伴随着15分钟全长预告片的发布，《花千骨》制作团队展示了他们开拓海外市场的野心，，同时也展示了他们对该电视剧将吸引国内外观众的信心。
"I am confident that this drama is of international quality and that it will attract attention in both China and Western countries," Tang Lijun, the producer of the TV drama, told the Global Times.
“我相信，这是部有国际品质的电视剧，它会引起中国和西方国家的共同关注，“唐丽君，电视剧的制片人，对环球时报说道。
Romance is worldwide
全世界的浪漫
The Journey of Flower is an adaptation of the popular online romance novel Hua Qiangu by author Fresh Guoguo and first posted on jjwxc.net, one of the largest online literature sites in China.
《花千骨》是由Fresh果果创作的网络流行爱情小说《花千骨》改编的，文章首次发表在jjwxc.net，是中国最大的网络文学网站之一。
Throughout the online novel the story references Daoist legends regarding the path to immortality. In the story, the main character Hua Qiangu (Zhao Liying in the show) is an unlucky orphan who looks to learn magic to survive. Appreciating her hard working nature and kind heart, and predicting her tragic destiny, Bai Zihua (Wallace Huo in the show), an immortal in charge of the magical realm of Chang Liu, takes her on as his only disciple. During their long time together, Hua falls in love with her teacher, but doesn*t reveal her true feelings.
通读整本网络小说，故事来自有关道教成仙的传说。在故事中，主角花千骨（赵丽颖饰）是一个不幸的孤儿，想学仙术来生存。欣赏她的勤奋天性和善良的内心，并预测到她悲惨命运，白子画（霍建华饰），长留掌门人把她收为他唯一的弟子。在他们的漫长相处中，花千骨爱上了她的师傅，却不敢表达她的真是感受。
Eventually the truth comes out that she was actually born as the queen of demons and has access to great power. Though Bai tries to protect her and change her fate, Hua is constantly tortured by the machinations of those who want to see her dead.
最终真相被揭发，她生为妖神并拥有巨大能量。尽管白子画试图保护她并改变她的命运，花千骨还是被那些想置她于死地的阴谋所折磨。
The TV drama adapts the more magical and fantastical parts of the novel into martial arts, but still manages to pull off magnificent visual effects during the fights. The released full-length trailer shows that the show stays true to most of the original storyline, a move that has been praised by the novel*s numerous fans.
电视剧将小说中更为神奇和玄幻的部分改编为武术，但仍然追求在战斗中的华丽的视觉效果。发布的全长预告片中，该电视剧保持了大部分原有的故事情节，这一举动深受小说迷的热捧。
Tang said that as she first read the novel, she became increasingly sure that it would make a promising adaptation as a TV series or a movie, even overseas.
唐丽君说在她第一次读这本小说的时候，她越来越确信这是本很有前途改编成电视剧或电影的小说，甚至可以出口海外。
"First of all, the theme of love is universal. The story is a very touching romance between Hua Qiangu and Bai Zihua. Though their affection is a kind of taboo as they are student and teacher, but their love is pure and selfless for both of them. This deep emotion can be easily understood by people all over the world. Second, the story includes many dark plot points, but all in all, it is a very positive story. Hua is a girl that grows up amongst unfortunate circumstances, but she tries to fight against her destiny through her own hard work. This type of spirit is encouraged in most parts of the world," said Tang.
“首先，爱的主题是普遍的。故事讲述的是花千骨和白子画之间非常感人的恋情。虽然因为他们是师徒关系，他们的感情是一种禁忌，但他们的爱情是纯洁无私的。这种身后的感情很容易被世界各地的人们理解。第二，尽管故事包含了许多黑暗的情节，但这是一个非常正能量的故事。花千骨是一个成长于不幸之中的女孩，但她试图通过自己的努力来与命运作战。这种类型的精神在世界大部分地区都是被鼓励的“唐丽君说。
全世界的浪漫
The Journey of Flower is an adaptation of the popular online romance novel Hua Qiangu by author Fresh Guoguo and first posted on jjwxc.net, one of the largest online literature sites in China.
《花千骨》是由Fresh果果创作的网络流行爱情小说《花千骨》改编的，文章首次发表在jjwxc.net，是中国最大的网络文学网站之一。
Throughout the online novel the story references Daoist legends regarding the path to immortality. In the story, the main character Hua Qiangu (Zhao Liying in the show) is an unlucky orphan who looks to learn magic to survive. Appreciating her hard working nature and kind heart, and predicting her tragic destiny, Bai Zihua (Wallace Huo in the show), an immortal in charge of the magical realm of Chang Liu, takes her on as his only disciple. During their long time together, Hua falls in love with her teacher, but doesn*t reveal her true feelings.
通读整本网络小说，故事来自有关道教成仙的传说。在故事中，主角花千骨（赵丽颖饰）是一个不幸的孤儿，想学仙术来生存。欣赏她的勤奋天性和善良的内心，并预测到她悲惨命运，白子画（霍建华饰），长留掌门人把她收为他唯一的弟子。在他们的漫长相处中，花千骨爱上了她的师傅，却不敢表达她的真是感受。
Eventually the truth comes out that she was actually born as the queen of demons and has access to great power. Though Bai tries to protect her and change her fate, Hua is constantly tortured by the machinations of those who want to see her dead.
最终真相被揭发，她生为妖神并拥有巨大能量。尽管白子画试图保护她并改变她的命运，花千骨还是被那些想置她于死地的阴谋所折磨。
The TV drama adapts the more magical and fantastical parts of the novel into martial arts, but still manages to pull off magnificent visual effects during the fights. The released full-length trailer shows that the show stays true to most of the original storyline, a move that has been praised by the novel*s numerous fans.
电视剧将小说中更为神奇和玄幻的部分改编为武术，但仍然追求在战斗中的华丽的视觉效果。发布的全长预告片中，该电视剧保持了大部分原有的故事情节，这一举动深受小说迷的热捧。
Tang said that as she first read the novel, she became increasingly sure that it would make a promising adaptation as a TV series or a movie, even overseas.
唐丽君说在她第一次读这本小说的时候，她越来越确信这是本很有前途改编成电视剧或电影的小说，甚至可以出口海外。
"First of all, the theme of love is universal. The story is a very touching romance between Hua Qiangu and Bai Zihua. Though their affection is a kind of taboo as they are student and teacher, but their love is pure and selfless for both of them. This deep emotion can be easily understood by people all over the world. Second, the story includes many dark plot points, but all in all, it is a very positive story. Hua is a girl that grows up amongst unfortunate circumstances, but she tries to fight against her destiny through her own hard work. This type of spirit is encouraged in most parts of the world," said Tang.
“首先，爱的主题是普遍的。故事讲述的是花千骨和白子画之间非常感人的恋情。虽然因为他们是师徒关系，他们的感情是一种禁忌，但他们的爱情是纯洁无私的。这种身后的感情很容易被世界各地的人们理解。第二，尽管故事包含了许多黑暗的情节，但这是一个非常正能量的故事。花千骨是一个成长于不幸之中的女孩，但她试图通过自己的努力来与命运作战。这种类型的精神在世界大部分地区都是被鼓励的“唐丽君说。
