Course description
The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategicmarketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digitalmarketing skills.
The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.
The course is a one-year full-time MSc, delivered on-campus at the School of Materials.
Course unit details
The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Course Units:
Strategic Marketing - including strategic case analysis
Retail Marketing - including retail applications of marketing
Multi-channel Marketing - including SEO, PPC and Digital Marketing
Fabric Structures- including mood board development and knitting and weaving processes
International Fashion Retailing- including market entry methods and luxury branding
Research Methods - including data analysis and collection methods
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
Course unit list
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title Code Credit rating Mandatory/optional
Dissertation MATS60013 90 Mandatory
Multi-channel Strategy MATS66612 15 Mandatory
Research Methods MATS67102 15 Mandatory
International Fashion Retailing MATS67112 15 Mandatory
Fabric Structures MATS67121 15 Mandatory
Strategic Marketing MATS67151 15 Mandatory
The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategicmarketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digitalmarketing skills.
The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.
The course is a one-year full-time MSc, delivered on-campus at the School of Materials.
Course unit details
The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Course Units:
Strategic Marketing - including strategic case analysis
Retail Marketing - including retail applications of marketing
Multi-channel Marketing - including SEO, PPC and Digital Marketing
Fabric Structures- including mood board development and knitting and weaving processes
International Fashion Retailing- including market entry methods and luxury branding
Research Methods - including data analysis and collection methods
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
Course unit list
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title Code Credit rating Mandatory/optional
Dissertation MATS60013 90 Mandatory
Multi-channel Strategy MATS66612 15 Mandatory
Research Methods MATS67102 15 Mandatory
International Fashion Retailing MATS67112 15 Mandatory
Fabric Structures MATS67121 15 Mandatory
Strategic Marketing MATS67151 15 Mandatory
