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Penske Logistics manages the outbound distribution network for the finished appliances of Whirlpool Corporation.Penske’s responsibilities involve all relevant activities within Whirlpool’s regional and local distribution centers,including warehousing,mateials handling,and transportation from the distribution centers to the next party in the supply chain.Exel Logistics developed an interesting relationship with the Harley Owners Group(HOG)concerning the August 2003 celebration of Harley Davidson’s 100th anniversary in Milwaukee,Wisconsin.To allow European members to attend this event,Exel and HOG put together a special package that allowed HOG members to have their motorcycles collected,transported to an airport,packaged, and shipped to the United states via either air or water transportaion.
A variety of different activities also can be performed by third-party logistics providers,with some of the most common including development of distribution systems, electronic data interchange capability, and freight consolidation. Morever,some 3PL providers have begun to offer so-called supplemental services such as final product assembly,product installation, and product repair,among others which are beyond their traditional offerings. These supplemental 3PL services can blur traditional distinctions among supply chain participants(e.g., product assembly has generally been performed by the manufacturing group). Importantly,however, this blurring of distinctions may actually facilitate supply chain integration, in thar there is less emphasis on functional issues and more emphasis on cross-functional processes.
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