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[连载]rossling&co.创始人nadim讲品牌故事1

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  • wo4542023
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This was a few months before graduation, I had a bit of free time in between classes. I decided to head to the “fancy jewelry store” a few blocks from the campus to check out the watches.
I skipped the displays with the ultra-expensive brands and settled for the more affordable watches…little did I know…
I inquired about a particular watch I liked.
“$1,800” said the clerk.
I was surprised.
“What about this one?”
“$4,000”.
Now I was in shock!
At this point, the clerk told me the prices in that display ranged from $1,000 to $12,000.
I thought “WHAT? This is insane? I just want a nice watch as a graduation gift to myself, something to be proud of, something that looks good, something to wear for interviews and at work”
When he saw my reaction, he asked me what my budget was.
“Something under $250”
He sneered and made it very clear there was no way I would get a luxury watch for this price.
Here's the great luxury watch hoax: They are not worth anywhere near the retail price.
The industry works in such a way to make you believe that luxury watches are so expensive because they are expensive to make. But that is simply not true.
Here’s how it works:
Step 1: The brand manufactures the watches and sells them to distributors at a huge mark up.
Step 2: Each distributor then sells the watches to wholesalers again at another big markup.
Step 3: The wholesalers increase the price once more and sell the watches to retail stores.
Step 4: The stores double the already hugely inflated price and sell the watch to you.
You understand how you can end up paying $1000’s for a watch that costs $100-$200 to produce.
At Rossling & Co. we do things a different way.
We cut out all the middlemen and sell direct to you.
This is how you end up with a luxury watch for under $200. A limited-edition watch made by experienced craftsman, with the best materials.
Now you no longer have to pad the pockets of these middlemen even if you want a luxury watch.
Do you want to join us and take down this greedy industry?
Here’s the plan:
- In the next few days, I’ll send you an email with a sneak preview of our new watches.
- You’ll be the first to know when our private launch goes live and how to lock-in your 50% founder’s discount.
These are luxury watches, made by experienced craftsman with the best quality materials. Keep in mind they will be made in limited-quantities. Once they are sold, there is no more.
Watch for an email with subject “Your exclusive preview of the Kensington collection”
In the meantime, here’s your first clue…

To make sure you receive my emails, please addnadim@rosslingco.comto your address book or whitelist us. Don’t want to be in the loop?unsubscribe
Our mailing address is:
Rossling & Co.
CSP CTR ST-MARTIN
CP41514CC SAINT-MARTIN
Laval,QcH7V 4A3
Canada
Add us to your address book


  • wo4542023
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这是毕业前几个月,我有一点空闲时间做一点事。我决定去校园里几个“高档手表店”去看看手表。
我跳过那些看起来超昂贵的品牌询问一个我特别喜欢的不知名的手表的表。
“1,800元”售货员说。
我很惊讶。
“那这个怎么样?”
“$4,000”。
现在我被吓到了!
售货员告诉我,在显示价格1这些手表价值1000美元到12000美元
我想,“什么?这是疯了吗?我只是想要一个漂亮的手表作为自己的毕业礼物,让它看起来适合我以后的工作。
当他看到我之后的反应,他问我什么我的预算。
“250美元以下的东西”
他冷笑了说得很清楚,没有办法,我没法在这个价格的得到名贵手表。
这是伟大的名贵手表的骗局:他们都不值得他们的价格。
这就是现状,让你认为奢侈品手表太贵,因为他们是昂贵的。但那不是真的。
现在,让我们看看它们是怎样工作的吧:
步骤1:品牌生产的手表,卖给分销商在一个巨大的标记。
第2步:每个分发经销商,然后再在大卖的手表批发商的标记。
第3步:再次提高价格的批发商和零售商店卖的手表。
步骤4:价格翻倍,非常夸张的价格和出售表交给你。
你明白为什么最后你可能得交纳1000美元是为了一块表产生200美元至100美元的费用。
在rossling&Co。我们用不同的方式做事。
我们把所有的中间人和直接销售给你。
这是让你如何结束与名贵手表200美元以下。一个有经验的工匠所作的限量版手表,用最好的材料。
现在你再也不用垫的口袋里,这些中间人甚至如果你想要一个豪华手表。
你想加入我们,请取下这贪婪的行业?
计划是这样的:
在接下来的几天,我会向您发送电子邮件与我们的新手表预展。
-你就第一岁了,知道什么时候我们的私人上市的生活,以及如何锁定在你的50%创始人的折扣。
这些豪华手表,由经验丰富的工匠用最优质的材料。请记住,他们将在数量有限。一旦他们卖掉了,不会再有了。
看一个电子邮件的主题“肯辛顿的独家预览集”
在这期间,这是你的第一……线索

To make sure you receive my emails, please addnadim@rosslingco.comto your address book or whitelist us. Don’t want to be in the loop?取消订阅
我们的邮寄地址是:
rossling&Co。
CSPCTR圣-马丁
CCCP41514圣-马丁
拉瓦尔,质量控制H7V 4A3
加拿大
把我们加到你的通讯录



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