剩下16周了
Sean是在搞笑么
说有social media guideline
然后我发现 呵呵 Chase Carey没有推特啊

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable
Research Driven
Sponsorship Team
CAA https://sports.caa.com/
create matrix/ split copy----- localization
sell region specific advertise
title/ global sponsors
advertising business
好像芝加哥有个广告公司以前给万宝路做广告的
同时也可以从Data方面开始研究
Ads marketing
商学院也学过的

digital 这块笑死了
strong social platform
live non live ott product
Consumer facing interface
datapoints matrix
real time data points and info-- how many laps left before pit
(develop capabilities--- I think we need the training course and instructions)
Also instructions for the trackside
More guide book available--- subscription guidebook online version for purchase

brand study
panel againt digital platform
----------------------------------------------------
clear and concise
body of
mission statement
unleash the greatest racing spectacle on the planet
5 northstar
1.raddling the racing
breaking bolders
puting the spectacular back in the spectacle
taste the oil
feel the blood boil
1. raddling the racing
better competition in the grid.
cost cap. Re-apportion revenue / governance
2. breaking bolders
exclusivity
very difficult to touch
create scenes where people
F1 experience- 2 seater car
recreate digital assets- Live London
Sponsorship activition.
Allow people to touch and se
3.
reinvent the fan areas
broadcast --
pit stop challenges
paddock club look very different
thousand t shirts
next year. city center fan festival
fan engagement
4.
telling the story about the sport
the story is extradinory and haven't been told
not allowed to refuel. do not give enough fuel to finish grand prix
35% energy come from brake and XX
huge opportunity to talk about the technology
5.
talking about the gladiators
danger/ disaster at every second to win

好烦啊发现有些单词不会听译不出来。。。。

多听youtube还有旅游节目吧