Thoughts on Flash
Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.
I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.
First, there’s “Open”.
Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.
Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.
Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.
Second, there’s the “full web”.
Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.


Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.
We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.
This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.
Flash is a cross platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.
Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.
Conclusions.
Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
Steve Jobs
April, 2010

http://www.lupaworld.com/viewnews-202609.html

侵权案HTC悬了 苹果开始重拳打压Androidhttp://www.sina.com.cn   2010年03月11日 06:27   中关村在线
作者：吴海宏
     “商场如战场”这句话在所有的星球都适用，现在每一款手机操作系统都在拼命争取更大的市场份额，而背后的厂商也是明争暗斗。苹果公司起诉HTC侵权目前初见成效，苹果已经从这场诉讼中占得先机，而其他手机厂商开始考虑新的产品策略。
苹果iPhone 3GS
     苹果前些日子起诉HTC侵权，指控对方侵犯了包括多点触摸在内的20多项专利技术。目前有消息称苹果的攻势已经初见成效。多点触控功能一直是苹果公司的专利，这也是为什么多点触控的手机以前很少出现在其他手机上，而随着HTC Nexus One(参数 报价 图片 论坛)以及摩托罗拉Droid(参数 报价 图片 论坛)多点触控加入后这个专利似乎被人“遗忘”了。
     苹果公司首席运营官Tim Cook曾经表示公司将会不惜一切手段来保护知识产权。联系到现在苹果公司的强硬政策，相信HTC已经开始考虑是否应该修改自己的产品计划了。
     其实明眼人都能看出来苹果此举动是为了打压目前势头正猛的Android系统，如果HTC败诉将会影响Android系统的后续发展力量，无论从商业角度上还是专利角度上将苹果此举都符合自身的利益。


日前，卡巴斯基实验室创建人兼CEO，Eugene Kaspersky预测，五年内iphone或将不复存在，或者说是仅仅只能占据非常小的一片市场。他同时预测目前存在的五大移动平台运营商中，仅有Android和Symbian两家能在未来五年立足市场。
       他相信开放代码源的平台将拖垮诸如iPhone OS、黑莓和Windows Mobile之类的全封闭系统。如果这些系统想要生存，那么必须改变其对“封闭系统”思考的一贯态度，并降低或减少开发过程中的限制措施。他还补充道，如果苹果公司拒绝改变其一贯做法，那么iphone终将转变为仅仅是为铁杆苹果迷制造的产品，而非市场化的大众产品。最后，他建议Steve Jobs最好能接受并立即采取措施。


苹果正在庆祝一个丰收的季度之时，另一边的诺基亚则宣布季度盈利不佳，正面临高端智能手机王国激烈的竞争。
    
     诺基亚这周公布的财报显示，2010年第一季度诺基亚收入为3.49亿欧元（即4.65亿美元）。尽管与去年同期相比收入有所增加，但由于销量比预期减少，收入也比分析师的预计要低。
    
     尽管诺基亚的高端手机和智能手机价格都有所下降，但在高端市场的竞争中仍感到力不从心。诺基亚的执行总裁Olli-Pekka Kallasvuo说：“我们仍然面临着高端市场激烈的竞争。”
    
     诺基亚仍然是智能手机和传统手机的领头羊，但自2007年苹果介入手机市场后诺基亚逐渐失去领地。这激发了诺基亚与苹果的专利之战。诺基亚最初控诉苹果iPhone侵犯了诺基亚10项专利，随后苹果反诉诺基亚侵犯了13项iPhone专利。据悉，两家的纷争要等到2012年才有望结案。
    
     诺基亚的季度财报与苹果的Q2财报形成了鲜明的对比。Q2报告显示，苹果第二季度营收为135亿美元，去年同期为90.8亿美元；苹果第二季度净利润为30.7亿美元，去年同期为16.2亿美元，同比增长了90%。苹果第二财季共售出294万台Mac，同比增长33%；共售出1089万部iPod，同比下滑1%；共售出875万部iPhone，同比增长131%。这是苹果非假期季节业绩最好的一个季度。

苹果老板好坏啊！！！！！！
老想搞死别人来赚钱~
别人联合来搞死他最好~
到时候降价就爽~
不要倒闭就好了~