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While the worldwide popularity of men’s cosmetics, it is no more apparent than in Japan. Based on S. Nonomura (2007), an obsession with ‘kawaii’ (cute) which has dominated Japanese popular culture for 40 years has been applied to men in recent years, and it lays emphasis on pretty, youthful looks with the help of cosmetics. ‘Pretty and nice, delicate men are in style’ (Shimokawa, 2007). Attributing to media and changing lifestyles, increasing young blood would like to resemble the stylish artists (For example, Kamenashi Kazuya, a popular male star with pretty and dazzling look) in appearance, age, and so forth. In fact, according to Mandom (Japan's second biggest cosmetics maker) ’s survey in 2006, Japan has a male cosmetic market that accounts for nearly one-fifth of men's cosmetics globally and sales of men's skin care have surged with a 13.0 percent growing per year. Hence, there is strong potential in global and Japanese men’s market.
LZ、 翻译吧、 翻译下吧。 看不懂。
