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The trailer and official movie poster art were posted on-line today by MTV, a significant cross-promotional sponsor for the film. In order to maximize visibility of the trailer at theatres as well as to provide additional publicity and media time, Hannover House has moved the release date of “Twelve” to July 30. The film had previously been slated for release on July 2, against the similar-skewing-audience blockbuster, “Twilight: Eclipse.”
“Our marketing materials for ‘Twelve’ turned out superbly,” said Hannover House C.E.O., Eric Parkinson. “We’ve been offered significant placement opportunities for the trailer to appear on major films throughout late June and the entire month of July. When you factor in the dramatically less-competitive releases that we would be up against on the weekend of July 30, it made complete sense for us to move the release date of the film.”
Hannover House will be conducting a press day in New York City on June 21, in support of the upcoming release of “Twelve.” Principal stars from the film will be interviewed for national television programs, including Entertainment Tonight, Showbiz Tonight, Access Hollywood, Inside Edition, MTV, B.E.T., E! TV and more.
